Recently, these advertisements have appeared in bus stop billboards in Singapore, and probably elsewhere.
My first thought: I’m unsure about the ethics of this advertisement campaign targeting youth given that LoL is a highly addictive micro-transactions based game.
My second thought: No way that 1 in 4 figure is correct.
After some digging around, turns out that this figure is based on the statistic of 200,000 registered Singaporean LoL users. While it is just misleading to assume that these 200,000 are unique users, or that all of these 200,000 are even active, 200,000 is still a huge number, given’s Singapore’s small population of 5.3 million. By comparison, there are only 523,00 local residents (excluding foreigners) between 15 to 24 years old living in Singapore (source)
Videogame addiction is an increasing common problem among youth in Singapore today, and I won’t be surprised if that’s true elsewhere as well. Perhaps there needs to be a much more concerted effort to address this issue both in the church, as well as in civil discourse.